ROCK ROW PHASE III

GROUNDBREAKING IN 2027, COMPLETED IN 2028

Phase III represents the most significant milestone in the Rock Row timeline to date, serving as the connective tissue that transforms the development into a functioning come, stay and discover experience. By introducing five new buildings at the center of the site, this phase creates a true “beating heart” where retail, entertainment, world-class dining, and modern loft workspaces converge. For the Westbrook and Portland communities, this expansion establishes a premier regional commerce hub, that delivers the infrastructure necessary to support a genuine “live, work, play” lifestyle, transitioning Rock Row into a true mixed-use development.

5

GROUND UP
NEW BUILDINGS

26,000 SF

ENTERTAINMENT
FACILITY

136,800 SF

RETAIL AND
RESTAURANT SPACE

250 FT

DEEP BLUE ROCK
QUARRY

943

NEW PARKING
SPACES

21,000 SF

CLASSS A LOFT
OFFICE SPACE

120 ROOMS

ELEMENT BY WESTIN
HOTEL

1,200’

LENGTH OF NASON’S BROOK
WALKING TRAIL

7 STORY

ATTACHED PARKING
GARAGE

279 UNITS

TOTAL
RESIDENTIAL UNITS

15

STUDIO
RESIDENCES

133

1-BEDROOM
RESIDENCES

105

2-BEDROOM
RESIDENCES

14

3-BEDROOM
RESIDENCES

12

TOWNHOME
RESIDENCES

Map overview of Rock Row campus with overlayws showing what's currently on site and what's to come in the next phases

Explore PHASE III

Renderings of What’s to Come at Rock Row

Click the images below to explore the vision of Rock Row and what’s to come in Phase III.

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Numbered building to show text detail below

BUILDING S

  • 267 Residential Apartment Units
  • 24,576 SF Retail & Restaurants
  • 7 Level Parking Garage – 700 spots

BUILDING V

  • 119 Hotel Rooms; Element Hotel by Westin
  • 18,000 SF Retail & Restaurants

BROOKSIDE

  • 12 Townhome Residences
  • 4,200 SF Retail

BUILDING Y

  • 28,000 SF Retail & Restaurants
  • 23,000 Loft Office Space
  • Two levels: Retail (1) & Office (1)

BUILDING J

  • 19,000 SF Retail & Restaurants
  • 4,875 SF Retail

BUILDING U

  • 12,000 SF Retail
  • 7,150 SF Retail

BUILDING T

  • 19,000 SF Retail
  • 26,000 SF Entertainment Suite

PARKING

  • 7 level parking garage – 700 spots
  • Surface Lot J – 123 spots
  • Surface Lot U – 120 spots

Alexander White | Senior Vice President, Leasing
617.417.3440
awhite@waterstonepg.com

Nicola Colucci | Director, Leasing
207.615.1601
ncolucci@waterstonepg.com

Lisa Butler | RVP, Leasing
617.733.0397
lbutler@waterstonepg.com

Newmark Logo

Matt Curtin| Executive Managing Director
617.548.4639
matt.curtin@nmrk.com

Greg Covey| Senior Managing Director
917.575.0461
greg.covey@nmrk.com

Alden Bush| Director
781.799.8615
alden.bush@nmrk.com

Nicole Nielsen| Vice President
617.640.1577
Nicole.nielsen@nmrk.com

Phase III FAQ

Phase III Statement

Phase III represents the most significant milestone in the Rock Row timeline to date, serving as the connective tissue that transforms the development into a functioning come, stay and discover experience. By introducing five new buildings at the center of the site, this phase creates a true “beating heart” where retail, entertainment, world-class dining, and modern loft workspaces converge. For the Westbrook and Portland communities, this expansion establishes a premier regional hub, that delivers the infrastructure and critical mass necessary to support a genuine “live, work, and play” lifestyle, transitioning Rock Row from a series of individual projects into a vibrant, 24/7 destination for the entire region.

The scope of the long-awaited mixed-use portion of the development at Rock Row, including five new ground-up buildings, how the site will be accessed, total SF, uses of the new spaces by category and streets and roadways. We’re announcing the flag of the 120-room hotel on-site, which will be Element by Westin. We have previously announced that Cheese Louise and Asador Grill (of Lost Fire) will both be opening restaurants at Rock Row, amongst a variety of other local, regional and national brands.

Timeline & Phasing

Phase III at Rock Row will break ground in early 2027, with all buildings and infrastructure being completed in both 2027 & 2028. Individual parcels have unique timelines, given the variety of uses and size.

White Box Renderings

Phase III buildings are currently displayed in visual renderings as “white boxes,” as opposed to finished buildings complete with exteriors that will match their final construction, which is a natural step of the development journey. As each building is designed for specific uses, we’ll make updates.

What Will The Retail Spaces Contain

A collection of industry-leading local, regional, and national brands across a variety of store types. Our leasing teams at Waterstone and Newmark are working on some exciting developments to relay soon, which we’ll announce when approved by each tenant brand.

On-Site Residences

Housing at Rock Row in phase III will feature the following break-down of residential units spread over two buildings (Brookside and Building S).

  • Brookside – 12 townhome residences 
  • Building S – 267 units
    • Studio – 15
    • 1 Bedroom – 133
    • 2 Bedroom – 105
    • 3 Bedroom – 14
What Are Phases I & II At Rock Row

Phase I at Rock Row is referred to as “Neighborhood on Main” and is the grocery anchored shopping center parcel of the development and is officially the 3rd busiest community shopping center and the busiest in the state by square footage. Opened in 2020, Rock Row has seen more than 19 million visits since then. 2025 saw 4.4 million visits from 960,000 unique visitors. Phase 1 is anchored by tenants Market Basket, REI, Cowbell Rock Row, Paper Store, Chick-Fil-A, Crumbl Cookies, US Cellular, Sports Clips and more.

Phase II at Rock Row was construction of Maine’s newest medical office building, Rock Row Health Campus. The $170 million Health Campus presents a modern, advanced healthcare destination where cutting-edge clinical research and comprehensive care converge with a strong emphasis on clinical excellence, patient well-being, hospitality, and overall experience. The integrated campus features two new buildings: a substantial 200,000 square foot medical building and a dedicated 20,000 square foot Radiation Therapy Center. Since opening in April of 2025, the medical facility has seen more than 150,000 visitations by patients of on-site medical practices like New England Cancer Specialists, a Dana Farber Cancer affiliate, Dempsey Center, Rayus Imaging, Saco Bay Physical Therapy and Plastic & Hand Surgical Associates.

Rock Row Media Kit

Overview

Rock Row Health Campus Westbrook Maine 2

Rock Row Health Campus

Rock Row Phase 3 Aerial rendering

Phase III at

Rock Row

Rock Row building 1A in Westbrook Maine showing Starbucks, and other tenants

Media Library

Josh Levy of Waterstone PG talking with media out front of the Rock Row Quarry

Leadership

Rock Row sales center signage on glass door

Boilerplate

Aerial view of the Quarry in Westbrook Maine at Rock Row

Media Contact

Rock Row

In The News